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As the festive lights twinkle and the air fills with the joyous chorus of holiday classics, we are embracing the Christmas spirit, reflecting on the year’s achievements, and showing appreciation for our incredible team. The holiday season is a perfect time to acknowledge the hard work and dedication of our employees, and what better way to do so than with a token of our gratitude.

Spreading the Cheer with Love2Shop Gift Vouchers

This year, to celebrate the remarkable efforts and accomplishments of our team members throughout the year, we decided to present each of our employees with Love2Shop gift vouchers. These vouchers are not just gifts; they symbolise our heartfelt thanks and recognition of the individual and collective contributions that make Intelligent Decisioning thrive.

Love2Shop vouchers offer our employees the freedom to choose their own gifts, ensuring that everyone can indulge in what truly brings them joy and festivity. Whether it’s pampering themselves with a spa day, buying gadgets they’ve eyed all year, or even ticking off some holiday shopping list items, the choice is theirs!

Reflecting on the Year’s Success

As we distribute these tokens of appreciation, it’s also a time for reflection. The past year has been filled with both challenges and triumphs. Through it all, our team’s resilience, creativity, and unwavering commitment have been the driving forces behind our success. From innovative project completions to seamless collaboration despite the odds, every team member has played a pivotal role.

The Importance of Giving Back

At Intelligent Decisioning, we believe that the spirit of Christmas is not just about receiving but also about giving back. The gift vouchers are just one of the many ways we strive to create a nurturing and rewarding work environment. We are committed to ensuring that our team feels valued, not just during the festive season but all year round.

Looking Forward to a Bright New Year

As we all enjoy the festive cheer and unwrap our gifts, our sights are set on the upcoming year. With renewed energy and continued dedication, we look forward to achieving new goals, overcoming fresh challenges, and creating more innovative solutions for our clients.

So, here’s to a wonderful holiday season filled with laughter, joy, and warmth. May your holidays be merry and bright, and may the New Year bring you peace, prosperity, and continued success.

From all of us at Intelligent Decisioning, Merry Christmas and a Happy New Year! 🎄🎁

In the digital age, understanding user behaviour is key to optimising website performance and enhancing user experience. Microsoft Clarity, a powerful analytics tool, emerges as a game-changer in this realm. Offering a suite of features like session recordings and heatmaps, Clarity provides in-depth insights into how users interact with your website. This blog explores the capabilities of Microsoft Clarity and how it can revolutionise your website analytics.

What is Microsoft Clarity?

Microsoft Clarity is a free analytics tool designed to help website owners understand user behaviour. Unlike traditional analytics platforms, Clarity focuses on visual and interactive insights. It allows you to see through your visitors’ eyes, providing a clearer picture of their online interactions, preferences, and obstacles they might encounter on your site.

Key Features of Microsoft Clarity:

Session Recordings: Clarity records and replays individual user sessions, showing exactly what users see and do on your website. This feature is invaluable for identifying usability issues and enhancing the user experience.

Heatmaps: Clarity’s heatmaps offer visual representations of where users click, move, and scroll on your site, helping you understand what captures their attention.

Insightful Dashboards: Get comprehensive analytics on user engagement, including metrics like click-through rates, scroll depth, and more. These dashboards help in making data-driven decisions to improve website design and content strategy.

Benefits of Using Microsoft Clarity:

Enhanced User Experience: By understanding user behaviour, you can optimise your website’s design and content to better meet your audience’s needs.

Improved Conversion Rates: Insights from Clarity can help you refine your website to improve conversion rates, whether it’s signing up for newsletters, making purchases, or engaging with content.

Seamless Integration: Microsoft Clarity can be easily integrated with other analytics tools like Google Analytics, providing a more comprehensive view of your website’s performance.

How to Get Started with Microsoft Clarity:

Setting up Clarity is straightforward. Simply sign up for a free account, add the Clarity tracking code to your website, and start collecting data. The user-friendly interface makes it easy to navigate and interpret the data collected.

Microsoft Clarity is more than just an analytics tool; it’s a window into your users’ online journey. With its advanced features and user-centric approach, Clarity enables website owners to make informed decisions to enhance their site’s usability and effectiveness. Whether you’re a small business owner, a digital marketer, or a web developer, Microsoft Clarity is an essential tool in your digital toolkit.

We had a little chat with the new graduate:

Q: Tell us about the most intriguing project you tackled during your MSc.

Salman: Thanks! The most exciting project was a business simulation. It was like playing a strategy game but with real business skills—starting from scratch, balancing a tight budget across marketing, production, and operations, all while turning a profit. It was intense and incredibly educational.

Q: As a fresh graduate, what marketing trend do you think businesses should jump on next year?

Salman: It’s all about reels these days. Short, informative, benefit-oriented reels are the ticket to creating brand awareness and keeping your audience engaged and informed.

Q: Who keeps you company, musically, during work?

Salman: It’s Taylor Swift for me—always! Her music has the right mix of energy and storytelling that keeps me in the zone.

Q: Give us a fun fact or a hidden talent that no one at Intelligent Decisioning knows about you.

Salman: Well, aside from my marketing chops, I’m also a fashion stylist. So if anyone needs a style revamp, I’m your guy!

Q: Imagine you’re DJing for Intelligent Decisioning. What top 3 Taylor Swift tracks are we likely to hear on repeat?

Salman: I’d go with ‘Is it over now?’, ‘You’re losing me’, and ‘August’. Sorry in advance!

Q: Finally, how do you kick start your day, coffee or tea?

Salman: It’s tea for me. There’s nothing like starting the day with a soothing cup to get the gears turning.

Salman’s recent graduation is not just a testament to his dedication but also to the continuous learning culture we champion at Intelligent Decisioning. His journey from student to strategic marketer reflects our commitment to nurturing talent that pushes our collective thinking forward. Here’s to Salman, to many more achievements, and to the power of education in enriching our professional community.

Embracing Efficiency with Intelligent Automation

In today’s fast-paced business environment, staying ahead of the curve requires not just hard work, but smart work. This is where Intelligent Decisioning steps in, offering a solution that revolutionises the way businesses operate: Microsoft Power Platform. This innovative suite of tools is not just about automation; it’s about transforming your business processes for heightened efficiency and effectiveness.

Why Power Platform?

Microsoft Power Platform is a dynamic, integrated application platform that allows businesses to create and deploy custom solutions tailored to their unique needs. At Intelligent Decisioning, we understand that each business is different, and generic solutions often fall short of addressing specific challenges. With Power Platform, the possibilities are limitless, from automating routine tasks to developing complex business applications.

Streamline and Simplify

One of the core components of Power Platform is Power Automate, a tool designed to streamline business processes through intelligent automation. Whether it’s managing approvals, routing documents, or syncing data across various systems, Power Automate reduces the manual effort required, freeing up your team to focus on more strategic tasks.

Data at Your Fingertips

Power BI, another key element of Power Platform, turns data into insights. In a world where data is king, understanding and leveraging this data is crucial. Power BI provides powerful analytics and visualisation capabilities, making it easier for decision-makers to grasp complex information at a glance and make informed decisions.

Custom Apps, No Code

For businesses needing bespoke solutions, Power Apps offers a no-code approach to app development. This means you can quickly build custom apps that meet your specific requirements, without the need for extensive programming knowledge. It’s about putting the power of innovation in the hands of those who know your business best – you.

Empowering Collaboration

Power Platform isn’t just about individual tools; it’s about how these tools work together and with other Microsoft 365 applications. This integration fosters a more collaborative and interconnected workspace, ensuring that your teams can work together seamlessly, no matter where they are.

Intelligent Decisioning: Your Power Platform Partner

As a Microsoft Gold Partner, Intelligent Decisioning brings a wealth of expertise in deploying and managing Power Platform solutions. Our approach is not just about technology; it’s about understanding your business and tailoring solutions that not only address your current needs but also scale for future growth.

Getting Started

Embarking on the journey of digital transformation with Power Platform is a step towards a more efficient, responsive, and innovative business. With Intelligent Decisioning, this journey is made simpler and more effective. We invite you to discover how our expertise in Power Platform can unlock new potentials for your business. Visit us at www.id-live.com to learn more and take the first step towards automating your path to success.

At Intelligent Decisioning, we believe in harnessing technology to create smarter business solutions. Power Platform is more than just a tool; it’s a pathway to transforming your business processes for a more efficient, empowered future. Let us guide you in unlocking its full potential.

Book a free demo!

Q&A with Ross Smith

Q: What is your go-to productivity hack?

Ross: “Avoid context switching! Context switching is when you’re jumping between various task and tooling, and since each day at ID can be different it’s important to recognise when you might be attempting to do too much at once. To avoid this every morning, I review my emails and digest what I need to get done each day. I then section out my day to provide enough time for each individual task then tick them off one by one.”

Q: If you could switch roles with anyone in the company, who would it be and why?

Ross: “I’d have to say Nathan Slater. Nathan is one of our developers and if anything, it’d be a chance to go back to my roots at ID. It’d give me an opportunity get my hands dirty working with code and refresh myself on the inner workings of our products once again. Though I’m not sure if Nathan would like to swap with me though!”

Q: Who’s your go-to background music singer while you are working?

Ross: “Knowing my colleagues, some of us are very into our music, this is the question I’m also the most curious to see others answer! Though I have multiple playlists with a lot of hours of music in, if I had to pick someone to listen to in the background I’d say Porcupine Tree. They are a British Experimental/Prog Rock band, so you hit shuffle then enjoy the journey while you work.”

Q: Share a fun fact or a hidden talent about you that no one at the company knows.

Ross: “I really enjoy bouldering. Whereas most my day is spent solving problems at a computer, bouldering lets me do the same thing, but using my body and moving around. The physicality of it helps keep me active, and a little bit appreciative that I get to sit in an office chair every day. Especially after a hard session the night before working on sending something new.”

Q: Do you start your day with coffee or tea?

“Tea! I have a morning routine that’s essentially set in stone that means I’m at my desk with a cup of tea ready to host the daily stand-up call every morning by 9:15am. Though it doesn’t end there. Anytime I feel like I’ve come to a good point in my working day, be it after a long task or series of short ones, I find my self popping the kettle on. Old habits die hard.”

We’re incredibly fortunate to have Ross as part of our team, bringing his unique blend of skills, enthusiasm, and experience to the table. It’s team members like him that make Intelligent Decisioning not just a workplace, but a vibrant community of diverse talents and personalities.

The ever-evolving landscape of work has accelerated the need for digital transformation. In this fast-paced environment, HR leaders must adapt to remote and hybrid work models while ensuring effective communication and engagement with their dispersed teams. To thrive in 2023, HR teams must leverage innovative technologies and adopt new approaches to enhance the employee experience. In this article, we highlight five key areas that HR leaders should prioritise to drive success.

Streamlining Onboarding Processes:

With remote hiring and onboarding becoming the new norm, HR teams face challenges in creating a seamless onboarding experience for new employees. To expedite this process and provide a digital workplace environment, collaboration between HR, IT, and internal communications teams is crucial. Implementing an award-winning intranet solution, such as Intelligent Decisioning, enables new hires to access essential resources and communicate with colleagues from a centralised platform. This fosters a sense of belonging and accelerates the integration of new employees into the organisation.

Building Critical Skills:

In 2023, HR leaders must focus on creating a resilient workforce capable of adapting to rapid changes. As job requirements evolve, employees need to continuously acquire new skills. To meet this demand, HR teams should leverage the intranet platform, such as Intelligent Decisioning, to drive learning and development initiatives. By utilising the training centre feature, HR leaders can create and distribute informative videos that empower employees to upskill and stay relevant in their roles.

Enhancing Employee Perks for the Remote Workforce:

With remote work becoming prevalent, HR leaders must reimagine employee perks to ensure inclusivity. Traditional office perks may no longer be applicable in a remote or hybrid work environment. Instead, HR teams should prioritise employee health and well-being initiatives. This could include providing mental health support, remote vouchers, or assistance with childcare costs. By catering to the unique needs of remote employees, HR leaders can foster a supportive work environment and strengthen employee satisfaction and loyalty.

Cultivating Trust and Collaboration:

Building strong relationships between department heads and fostering trust among team members is crucial for effective collaboration. HR leaders should encourage open communication channels across different departments to bridge gaps and foster a culture of trust, integrity, and competency. Intelligent Decisioning serves as an ideal platform for facilitating collaboration, providing tools for seamless communication and sharing of information. By promoting trust and dependability within teams, HR leaders can enhance collaboration, drive productivity, and boost overall team performance.

In the ever-evolving landscape of work, HR leaders must embrace digital transformation and leverage innovative technologies to enhance the employee experience. Mercury Intranet’s robust platform, combined with docCentrum, provides a centralised hub for communication, collaboration, and knowledge sharing. 

To experience the benefits of Mercury Intranet firsthand, we invite you to schedule a free demonstration today. Contact us at 0845 643 9726 or visit to learn more about Mercury Intranet and docCentrum. 

At Intelligent Decisioning, we believe that a strong company culture and cohesive teamwork are the driving forces behind our success. On 14th July 2023, we dedicated an entire day to celebrate these values with our employees through a series of engaging and thrilling activities. From an insightful talk on security to a fun-filled afternoon of bowling, laser tag, and delicious food, the Intelligent Decisioning Down Day was an unforgettable experience that brought our team closer together and reaffirmed our commitment to excellence.

Talk on Security: Knowledge Empowering Our Team

The day commenced with a captivating talk on security by an Intelligent Decisioning Partner – Shadowland Consulting at the offices of the East Midlands Chamber of Commerce. With cybersecurity becoming increasingly vital in today’s digital landscape, this session, led by Tobias Koprowski of Shadowland Consulting, shed light on the importance of safeguarding our company’s and clients’ data. Our team members actively participated, gaining valuable insights, and understanding how each individual plays a crucial role in maintaining a secure work environment. This knowledge empowers us to be vigilant and responsible digital citizens, ultimately benefiting both our organisation and the broader community.

Bowling: Strikes, Spares, and Team Bonding

Following the enlightening session on security, it was time for some friendly competition and team bonding at the bowling alley. Divided into teams, our employees embraced the spirit of camaraderie as they cheered each other on, strategised their throws, and celebrated strikes and spares. Bowling proved to be an excellent way to build trust, enhance communication, and foster a sense of unity among our team members. Amidst laughter and friendly banter, we discovered the hidden talents of our colleagues and forged new friendships, strengthening the foundation of our company culture.

Laser Tag: Uniting Through Exciting Challenges

The thrill continued with an exhilarating laser tag adventure that transported our employees into a realm of exciting challenges. With adrenaline pumping through their veins, our teams navigated through an immersive battlefield, collaborating, and strategizing to achieve victory. Laser tag not only tested our employees’ teamwork and problem-solving skills but also reinforced the importance of working together cohesively towards a common goal. The shared experience of facing challenges and celebrating triumphs further solidified our bond as a united and motivated team.

Food: A Delicious Fusion of Tastes and Togetherness

After a day filled with stimulating activities, it was time to relax and indulge in a delectable feast. Our employees relished the opportunity to unwind and connect on a personal level. The shared meal encouraged informal conversations, laughter, and a deeper understanding of each other’s backgrounds and interests. It reinforced the notion that a strong company culture is built on a foundation of inclusivity, respect, and appreciation for individuality.

The Intelligent Decisioning Down Day on 14th July 2023 was more than just a fun-filled day of activities; it was a celebration of our company’s values, commitment to excellence, and the remarkable individuals who contribute to our success every day. We look forward to future opportunities to celebrate our achievements, strengthen our bonds, and foster an environment where everyone can thrive and succeed